Cold calling is the act of initiating a contact through a telephone call, usually to someone you don't know. It's much more common in business, and it's used as a way to generate leads and solicit sales. Cold calling can be very stressful because you have to deal with rejection from the start. But don't worry - we've got your back. In this blog post, we'll be going over some simple tips that will help you out when cold calling so that you can boost your confidence and better present yourself.
Do Your Research
It's much more likely to have a positive interaction when you know your potential customer. So before you pick up the phone, do some research on them.
What is your target company looking for? What would they like to see from you? What are their needs and problems?
And of course, understand who will be on the other end of the line.
If you're not sure what information to go in search of, there are plenty of ways that we can help:
*Try using Google or LinkedIn to find out more about your contact. You'll be able to learn what they're interested in and who their connections are.
*Try searching for "company name + job title" and see what people say about them online. This way, you can get an idea of what their culture is like and make sure it matches yours.
Prepare for the Worst
Cold calling is something that's bound to happen in the world of business, and it can be a daunting experience. You'll need to be prepared for what you're going into if you want to have a successful cold call.
The first thing you'll need to do when cold calls is prepare for rejection. This is easier said than done! But the more you practice and prepare for this eventuality, the better off you'll be.
When preparing for rejection, it's important to remember that most people are not rude or mean on purpose. They might not know who you are or they might not be interested in your product or service. Whatever their reason might be, don't take it personally.
It's also important that you come up with a good introduction and an even better close during your cold call. You want your phone conversations to end on a positive note so that the person on the other end doesn't feel like they're being pressured into making a decision right then and there.
Smile and Be Polite
One of the best tips for cold calling is to smile and be polite. Even if you're not feeling it, put on your game face! You'll want to make sure that you sound like you're happy and excited.
Smiling while talking on the phone has been proven to help you feel better, which will in turn make your voice sound more cheery. If you sound happy, then it will be easier to get someone to want to do business with you!
If you're not feeling particularly enthusiastic about the conversation, then at least try to keep a neutral tone. It may be frustrating or annoying when someone is being non-commital or acting dismissive, but just remember that they may not have the same level of enthusiasm as you do. In order for them to take an interest in your business, they need a little coaxing from you.
Connect with Yourself
It might sound cliche, but you'll be surprised how important it is to connect with yourself before jumping into cold calling. If you don't feel confident in your abilities, you can take some time for yourself and do something that boosts your confidence. It could be anything like taking a walk or cooking something new.
It's hard to feel confident when you're cold calling if you don't believe in yourself. So make sure to remind yourself of your strengths and abilities before getting on the phone.
Create a Rapport
The first step to cold calling is to build a rapport. It's important to make sure the person you're talking to feels comfortable with you, and that means making them feel like they know you.
You can do this by starting off by telling the person your name and what company you work for, and then asking how they are doing. You can also ask if they have any questions about your company or products so that they feel like they know enough about it, which will allow for a better conversation. A lot of people don't want to talk on the phone at all, so it's important to break the ice with someone before getting into business-related topics.
What this does is create a sense of familiarity and trust between the two of you. Once there is a sense of rapport established and trust built up, you'll be able to get more information from them in order to help your sales pitch go more smoothly.
Keep the Call Short
The first rule of cold calling is to keep the call short. You want to keep your initial message simple and to the point, so that you're not wasting time on the phone.
It's important for you to be able to convey your message in a concise manner, which will help you with efficiency. If you don't have much content or if you can't establish rapport quickly, it's best not to prolong the call.
Keep your call at around five minutes maximum. It's important to make sure that whoever you are speaking with has an opportunity for questions, but if they don't ask any questions then it's time to end the call.
Make sure that if they do have any questions, you try and answer them completely before ending the conversation. It'll help them feel more comfortable with what they're looking into and it'll help build rapport between yourself and the potential client.
Practice Makes Perfect.
When you're cold calling, it can be hard to stay calm. It's a good idea to practice what you want to say before the call so that you have a basic understanding of what you'll say. You can also use the time during your practice call to work out any kinks in your speech and get comfortable with talking on the phone. This is a great way to feel more confident during the actual call.
In addition, when you practice beforehand it will also help prevent stumbling or sounding blank or confused on the phone when trying to think of what to say next. By practicing beforehand, it will make things easier in the moment and in turn, generate more leads for your business!