Todd Caponi Profile Photo

Todd Caponi


Todd Caponi fell into sales, then fell in love with the decision science surrounding it. He turned that into a career encompassing multiple sales leadership roles, including building the revenue capacity of one tech company from the ground-up into Chicago’s fastest-growing, another where his efforts helped drive the organization to a successful IPO followed by an acquisition worth almost $3B, and another where his turnaround efforts were rewarded with the American Business “Stevie” Award for Worldwide Vice President of Sales of the Year. His first book, The Transparency Sale, has earned international best-seller status and has won three best sales book awards. He now speaks and teaches revenue organizations on leveraging transparency and decision science to maximize their revenue capacity. His next book, The Transparent Sales Leader, is planned for February of 2022.

Dec. 30, 2021

Effective Negotiation Techniques for Sales Professionals

Our guest today is a long-time associate of mine, Todd Caponi, author of The Transparency Sale: How Unexpected Honesty and Unders…

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